Social Media Leadership
UMTV “Pulse” Instagram
As the Executive Producer for UMTV Pulse, I oversee content creation, strategy, and engagement for our Instagram account, which serves as the go-to source for the latest in campus news and student-run television. Under my leadership, the account has grown by 15% in followers in the last 6 months and achieved a 15% increase in engagement through targeted posts, stories and interactive content. I curate behind-the-scenes footage, live updates and exclusive features, bringing UMTV’s dynamic energy directly to our audience.
UM Ice Hockey Instagram
As the Social Media Manager and Vice President for the UMiami Women’s Club Hockey team, I am responsible for creating and managing our Instagram presence, highlighting team achievements, game day action and the dynamic spirit of our players. Since taking the lead, our account has grown by 40% in followers and sees a 35% increase in engagement per post. From game highlights to team stories, I ensure we connect with fans and showcase the dedication and passion of our athletes.
UM Ice Hockey TikTok
I also oversee our TikTok account, creating engaging and fun content that captures the energy and personality of our team. Since taking the lead, our TikTok following has grown by 50%, with videos reaching over 1k views on average. From behind-the-scenes moments to game highlights and team challenges, I ensure our content connects with fans and showcases the vibrant culture of our team.
Beach Dog Living Instagram
As co-founder and social media manager for Beach Dog Living, I have created a visually cohesive Instagram presence to showcase our unique line of bleached driftwood products and coastal home accessories. Since launching this business, I have grown our account by driving engagement through strategic posts, promotions, and collaborations. I also designed our marketing materials, including social media content, to align with our brand’s coastal aesthetic. From product spotlights to behind-the-scenes glimpses of our pop-up shop, I ensure our feed captures the essence of beach-inspired living.